Account executives — Sauna

The AI agent for account executives

Sauna preps every call, drafts the follow-ups and the proposals, and keeps your CRM honest — so you spend the day in deals, not in data entry.

Sauna is an AI assistant for account executives that takes everything around the deal. It preps every call from the account's history and news, drafts the follow-ups and proposals in your voice, keeps the CRM honest without the data entry, and surfaces the deals going quiet — so you spend the day selling, not updating records.

What it does

What Sauna does for account executives

  1. 01

    Prep the call

    Pull the account's history, the open thread, and recent company news into a one-screen pre-call brief with the likely objections and your talking points.

  2. 02

    Send the follow-up that moves it

    After a call, draft the recap email, the next-step proposal, and the mutual action plan in your voice, grounded in what was actually said.

  3. 03

    Keep the CRM honest

    Draft the activity log, the next step, and the stage change from the call and the email thread, posted once you approve.

  4. 04

    Surface the deals at risk

    Flag the opportunities with no activity, a slipping close date, or a gone-quiet champion, with the line from the thread that shows why.

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In context

Ask in chat. It does the work.

Sauna shows up where you already work — the web app, Slack, email, iMessage, and Superhuman. It reads what it needs, does the task, and comes back with the draft for your approval.

app.sauna.ai/sauna
You
You
@Sauna Prep me for the Northwind call at 2pm: pull our last three threads, their recent funding news, the open proposal, and the two objections I should expect — and draft talking points.
S
Sauna
Reading Salesforce and HubSpot.
Done — here's the draft and what I found. Approve to send.

Try it

Ask in plain words

The literal prompt for this job. Open it in Sauna and it picks up from there.

Prep me for the Northwind call at 2pm: pull our last three threads, their recent funding news, the open proposal, and the two objections I should expect — and draft talking points.
Example promptRun in Sauna →

Plugs into the tools you already run — and thousands more, or any MCP server.

What you get

A finished result, not a transcript.

Reports, drafts, and dashboards Sauna assembles from your live tools — kept current on its own.

team.sauna.app/deals
$840k
in pipeline
5
calls today
6
at risk
Bookings per weekLast 8 weeks
Northwind — $120kBrief ready · call 2pm
Globex — $60kGone quiet · 8d
Initech proposalDrafted · send for review

Get the result, not the busywork.

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Good to know

Questions, answered.

Will it send proposals on its own?

No. Sauna drafts the follow-ups, proposals, and CRM updates; you approve what goes out and what gets logged.

Does it connect to my CRM?

Yes — Salesforce, HubSpot, Pipedrive, Close, and thousands more, or your own over MCP or an API key.

Is my data safe?

Sauna reads only what you connect, and acts only after you approve. Your workspace and its memory are yours, not training data.

Keep exploring

More ways teams use Sauna

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