The AI agent for media planners
Sauna builds the media plan across channels, models the budget allocation in a Google Sheet, drafts the flighting calendar, and reconciles delivered impressions against plan for your sign-off.
What it does
What Sauna does for media planners
- 01
Plan building
Sauna drafts the channel mix and budget split in a Google Sheet from your goals and target audience, with reach and frequency estimates per line.
- 02
Flighting calendars
It lays out the flight dates and pacing across channels in a calendar view, flagging overlaps and dark periods for you to adjust.
- 03
Delivery reconciliation
Sauna compares delivered impressions and spend from Google Ads against the plan, flags under- and over-pacing lines, and drafts the shift to make.
- 04
Post-buy reporting
It assembles the post-campaign report into Google Slides, naming what hit plan, what missed, and the efficiency by channel.
Put Sauna to work on this.
Get started for freeIn context
Ask in chat. It does the work.
Sauna shows up where you already work — the web app, Slack, email, iMessage, and Superhuman. It reads what it needs, does the task, and comes back with the draft for your approval.
Try it
Ask in plain words
The literal prompt for this job. Open it in Sauna and it picks up from there.
“Build a media plan for this $80k quarter across paid social and search in a Google Sheet, with the budget split, reach estimates, and a flighting calendar.”
Plugs into the tools you already run — and thousands more, or any MCP server.
Good to know
Questions, answered.
Can it guarantee reach numbers?
No. It gives estimates with the assumptions stated and reconciles against actual delivery later, so you always see plan versus real.
Will it move budget itself?
It drafts pacing shifts with reasons; reallocating real spend in your ad accounts stays your decision to approve.
Is my data safe?
Sauna reads only what you connect, and acts only after you approve. Your workspace and its memory are yours, not training data.
Keep exploring
More ways teams use Sauna
Put Sauna to work for media planners.
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