The AI agent for public relations specialists
Sauna builds the media list, drafts the pitch and the release, tracks coverage as it lands, and keeps every journalist relationship warm — so the campaign runs while you work the phones.
Sauna is an AI assistant for public relations specialists that runs the campaign around the relationships. It builds targeted media lists from journalists' real recent coverage, drafts tailored pitches and releases, tracks placements as they land, and keeps your contacts warm — so your time goes to the conversations, not the spreadsheet.
What it does
What Sauna does for public relations specialists
- 01
Build the targeted media list
Research journalists and outlets covering your beat, pull what each has written recently, and build a list with the angle that fits each one.
- 02
Draft pitch and release
Turn a story into a tailored pitch per journalist and a clean press release, grounded in their recent coverage so it doesn't read as a blast.
- 03
Track the coverage
Monitor for mentions of your client or campaign across the web, log what ran where, and draft the recap for the client.
- 04
Keep relationships warm
Surface the journalists you haven't touched in a while and draft a relevant, non-pitchy note to stay on their radar.
Put Sauna to work on this.
Get started for freeIn context
Ask in chat. It does the work.
Sauna shows up where you already work — the web app, Slack, email, iMessage, and Superhuman. It reads what it needs, does the task, and comes back with the draft for your approval.
Try it
Ask in plain words
The literal prompt for this job. Open it in Sauna and it picks up from there.
“We're announcing our Series A on the 14th. Research five fintech reporters who've covered funding rounds this quarter, draft a tailored pitch for each referencing their recent piece, and draft the embargoed release.”
Plugs into the tools you already run — and thousands more, or any MCP server.
What you get
A finished result, not a transcript.
Reports, drafts, and dashboards Sauna assembles from your live tools — kept current on its own.
Get the result, not the busywork.
Get started for freeGood to know
Questions, answered.
Will it email journalists on its own?
No. Sauna builds the list and drafts every pitch; you decide what sends and to whom.
How does it tailor pitches?
It reads each journalist's recent coverage and grounds the pitch in their actual beat — so each one is specific, not a mail-merge.
Is my data safe?
Sauna reads only what you connect, and acts only after you approve. Your workspace and its memory are yours, not training data.
Keep exploring
More ways teams use Sauna
Put Sauna to work for public relations specialists.
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