The AI agent for ppc specialists
Sauna reads your Google Ads account, finds wasted spend and underperforming keywords, drafts the bid and negative-keyword changes, and writes fresh ad variants for your approval before anything goes live.
What it does
What Sauna does for ppc specialists
- 01
Wasted-spend audits
Sauna scans search terms and keywords in Google Ads, flags the queries burning budget without converting, and drafts the negative-keyword list to add.
- 02
Ad copy variants
It writes new responsive search ad headlines and descriptions for weak ad groups, keeping within character limits, and queues them for review.
- 03
Bid recommendations
Sauna compares cost per conversion across campaigns, drafts bid and budget shifts toward what's working, and lists each change with its rationale.
- 04
Performance reporting
It pulls spend, clicks, and conversions into a Google Sheet, drafts the weekly account summary, and names the one thing to fix this week.
Put Sauna to work on this.
Get started for freeIn context
Ask in chat. It does the work.
Sauna shows up where you already work — the web app, Slack, email, iMessage, and Superhuman. It reads what it needs, does the task, and comes back with the draft for your approval.
Try it
Ask in plain words
The literal prompt for this job. Open it in Sauna and it picks up from there.
“Audit the search terms report in Google Ads, find spend that isn't converting, draft a negative-keyword list, and write two new ad variants for the weakest group.”
Plugs into the tools you already run — and thousands more, or any MCP server.
Good to know
Questions, answered.
Will it change bids in my account directly?
No. It drafts the bid, budget, and keyword changes with reasons and waits for your approval before anything is applied.
How does it know what's wasting money?
It reads your real search terms and conversion data from Google Ads and cites the spend per query, so you can verify each flag.
Is my data safe?
Sauna reads only what you connect, and acts only after you approve. Your workspace and its memory are yours, not training data.
Keep exploring
More ways teams use Sauna
Put Sauna to work for ppc specialists.
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